Sunset Brands has announced they are recruiting for executive jobs in Florida and have already made some key hires.

The company discloses today five key executives which have been placed as Executive Officers, Director and Board Members for US Financial Assets.

USFA is a Financial holdings company with multiple business lines funneling up to its management team, which now includes Cynthia J. Delaparte, named President and Chief Financial Officer, Jeffrey S. Betros as Executive Vice President and Chief Mortgage Officer and Alan Speck, Managing Director of the Residential Mortgage Division.

As well, Bobby Walton and Walter Williams have been named as Board Members for the firm. Both are USFA outside Directors. Williams, a Real Estate Investor, also serves as Vice Chairman for USFA and Walton acts as CEO of Insuramerica, “an established firm comprised of related insurance agencies, consultants and affiliates designed to provide its local, national and international clients with a complete resource for risk transfer solutions and consulting services.”

Cynthia J. Delaparte, with a BS degree in Accounting from the University of Florida, has worked in banking for nearly 25 years, managing all business lines and projects as a C-level executive and garnering recognition and accolades including her status as Business Journal’s Woman of Influence in 2006. In addition, Cynthia served as organizing director and President of a de novo community bank in Northern Florida.

Jeffrey S. Betros, a mortgage executive with a BBA in Finance from Valdosta State University, has over 20 years experience in retail and wholesale lending. He served as Vice President of Lehman Brothers’ Aurora Loan Services where he opened up the wholesale mortgage platform in the States of Georgia, Florida and Alabama, with full implementation of its sales teams, including recruiting, hiring and training. He has worked with SSBN CEO, J. Bert Watson, Sr. since 2003, in which Jeff served as Executive Vice President and CMO of NYSE’s Sunset Financial Resources, Inc.

Alan Speck, a 23 year mortgage professional, serves as Managing Director of Residential Mortgage and comes to US Financial Assets in a career of Senior Executive positions in Capital Markets Operations and Mortgage Sales. Mr. Speck has been a member of a number of Residential Subcommittees which determined credit policy for all products including bank portfolio. He has managed $1 billion warehouse line to insure problem loans did not exceed 1% of volume on a monthly basis. He has held Executive Level Sales and Operations positions thereby creating a thorough understanding of the synergy needed between Capital Market Operations and the Retail Origination Sales Force to establish a “Best in Class” mortgage platform.

“Conservatism alongside attention to historical trends in these markets is key, and we have the experience and tools necessary to mitigate risk and help ensure success in all that we do,” Betros and Speck state.

US Financial Assets CEO and financial industry veteran, J. Bert Watson, Sr., is confident that the company will be well served by what he believes to be a “capable, competent team with unparalleled professionalism and industry knowledge. This isn’t our first rodeo, and it’s the experience and wisdom that our executives bring to the table which will strategically foster success and stability for US Financial Assets and its projects, partners and shareholders. ”

A company has announced they are hiring for executive jobs in Florida.

Alico, a land management company, announced today the hiring of Scott Whitney as Chief Financial Officer, effective September 27, 2010. Mr. Whitney will be responsible for all corporate finance, treasury and accounting functions for Alico, Inc. and its subsidiaries.

Mr. Whitney most recently was the Senior Vice President and Chief Financial Officer for Bonita Bay Group, a diversified company involved in the planning, development, sales and management of master-planned communities and commercial developments. Prior to his involvement with Bonita Bay Group he held similar positions with Damon Custom Structures, Inc., a state certified general contractor specializing in custom waterfront homes throughout Southwest Florida, Bedford Property Investors, Inc., a real estate investment trust, and WCI Communities, L.P., a developer of lifestyle communities. Mr. Whitney holds a BS in Accounting and Finance from Northern Illinois University.

JD Alexander, President and CEO of Alico, stated, “As we continue to capitalize on our experience in the real estate industry in Florida we are pleased to have someone with the seasoned experience Scott will bring as CFO. Scott’s 34 year background in finance and real estate will add significant value to our efforts as we move forward with future targeted business opportunities at Alico and will be instrumental in our work of increasing shareholder value. We expect a smooth transition as Scott works with our outgoing CFO Pat Murphy.”

Alico, Inc., a land management company operating in Central and Southwest Florida, owns approximately 135,500 acres of land located in Collier, Glades, Hendry, Lee and Polk counties. Alico is involved in various agricultural operations and real estate activities. Alico’s mission is to grow its asset values through its agricultural and real estate activities to produce superior long-term returns for its shareholders.